Vice President, Get Blue

What You'll Do

Water.org is entering a phase requiring innovative commercial ecosystems and platform growth to unlock mission impact. As audience engagement is increasingly driven by culture, creators, and commercial participation, we are seeking an entrepreneurial, forward-thinking leader for the VP, Get Blue to own the vision, strategy, and long-term expansion of Get Blue. Partnering closely with our Chief Revenue Officer, you will own the commercial strategy, operating model, and partner growth agenda—building Get Blue into a culturally relevant, revenue-generating movement with strong brand equity and deep partnerships. You will serve as the senior integrator across Water.org and an ecosystem of brands, retailers, creators, entertainment partners, agencies, and consumers, translating a complex global challenge into a compelling platform that brands want to invest in, creators want to participate in, and consumers want to champion. Partnering closely with the VP of Growth Marketing & Brand, you will translate Get Blue's strategy, creative vision, and cultural platform into integrated marketing campaigns that acquire younger audiences, drive global awareness and revenue, and help generate over $20 million annually to end the global water crisis.

This is an ideal role for an entrepreneurial commercial leader with a track record of building brand-led ecosystems, closing high-profile partnerships, and turning cultural movements into revenue, who shares our belief that safe water is the best investment the world can make to improve health, empower women, enable access to education, increase family income, and change lives.

Key Responsibilities

Brand, Creative & Cultural Leadership

• Lead the vision, brand strategy, creative direction, and consumer experience for Get Blue, establishing it as a trusted, culturally relevant consumer platform and movement with a distinct market position aligned with Water.org's mission
• Define and execute strategies to engage creators, artists, athletes, entertainment, media, and cultural influencers, building an active ecosystem that invests in, promotes, and accelerates platform awareness, participation, and business growth
• Build Get Blue through compelling storytelling, breakthrough campaigns, and executive oversight of partner products, events, and experiences that enable corporations and consumers to drive systemic impact
• Oversee creative, communications, social, media, and agency partners to ensure excellence, consistency, and coordinated execution across all launch priorities and consumer touchpoints

Partnerships & Ecosystem Growth

• Oversee commercial strategy, partner pipelines, and business development priorities—from prospect identification, negotiation, and contracting through activation, renewal, and expansion—to drive sustainable funding and consistently achieve annual revenue and partnership objectives
• Partner closely with the Chief Revenue Officer and Business Development teams to translate Water.org's proven solutions into compelling value propositions and scalable, repeatable partnership models that generate new revenue streams, shared value, and sustained year-over-year growth
• Cultivate and steward executive-level relationships across a complex ecosystem of corporate brand partners, media organizations, retailers, creators, and cultural influencers
• Establish operating models, systems, and governance for efficient partner onboarding, account management, agreement oversight, and activation performance to ensure relationship health, execution strength, and expansion opportunities
• Create structures and shared frameworks that enable brand, retail, entertainment, and media partners to collaborate, share learning, and co-develop new growth initiatives

Team Leadership & Operational Excellence

• Own and manage the Get Blue operating budget—including investment prioritization, forecasting, and resource allocation—while leading risk management, scenario planning, and issue resolution to maximize long-term impact
• Own overall platform performance by defining success metrics, setting priorities, and driving accountability and continuous improvement to consistently meet annual operating plan objectives
• Build, recruit, lead, and mentor a high-performing, cross-functional entrepreneurial team spanning partnerships, marketing, employees, contractors, consultants, and external agency partners
• Align internal and external stakeholders around shared goals while fostering an organizational culture that balances innovation, speed, collaboration, operational rigor, and mission impact

Who You'll Work With

You will report to the Chief Revenue Officer.

You will supervise a total team of 3 with 2 direct reports.

You will frequently collaborate with VP, Growth Marketing & Brand, consultants, Development Team, Global Impact Team.

• 15+ years of senior-level experience building brands, consumer platforms, partnerships, and social impact initiatives; experience spanning global brands, corporate and nonprofit sectors, retailers, entertainment organizations, creative agencies, talent, creators, and media partners
• A proven track record of developing, building, and scaling consumer-facing brands, movements, or platforms, combining creative vision, storytelling, and brand strategy to establish trusted brands that capture attention, inspire participation, and drive significant audience growth
• Strong commercial and partnership acumen with a track record of leading business development, partnership management, and account management
• Strong financial, operational, and strategic planning capabilities who can build scalable commercial models, and balance innovation and speed with operational rigor
• Strong people management experience, specifically including a history of mentoring senior leaders and building collaborative, cross-functional teams
• Exceptional stakeholder management and executive integration skills, with a highly collaborative, relationship-oriented approach to align multi-stakeholder ecosystems and diverse partners around shared strategic objectives
• Ability to use metrics and audience testing to inform strategy, with clear experience directly linking marketing investments to revenue, engagement, or fundraising outcomes
• Ability to successfully navigate and translate commercial marketing methodologies into mission-driven engagement models (nonprofit experience is beneficial but not required)
• Experience engaging diverse stakeholders—including high-value donors, corporate executives, and everyday supporters—while protecting global brand trust and driving
• Committed to Water.org's mission and willing to do the work to advance the organization

This is a fully remote opportunity that can be based across the following states in the United States: California, Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Missouri, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, and Washington.

This role will require up to 15% of domestic and international travel.

Compensation

The compensation range for this position is set at $200,000-$230,000, commensurate with experience. There is up to 20% incentive bonus eligibility for FY27.

Benefits

This position offers full-time benefits inclusive of medical/dental insurance, life and disability insurance, retirement program; as well as periodic review for merit and incentive pay based on organizational and personal achievement.

Water.org is an equal opportunity employer and is committed to providing an inclusive environment. They do not discriminate on the basis of race, color, religion, gender, gender expression, gender identity, age, national origin, ancestry, disability, marital status, sexual orientation, pregnancy status, military and veteran status, genetic information, and any other status protected by law. They provide qualified applicants and employees reasonable accommodation, when necessary, to enable individuals to complete the application process and/or perform the essential functions of the job. They believe social change happens when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. They strive to build and maintain a diverse team that will advance our mission and work and encourage candidates from all backgrounds to apply.